DD’s Jewelry: Turning a Hobby into a Business


Jaqueline Rodero

Dainelys Ledesma shows off some of her recent creations for her small business DD’s Jewelry.

As students strive to find a hobby that will help them cope with the stressors of everyday life, some might find relief in playing a sport such as basketball or soccer, while others immerse themselves in the freedom of writing, painting and photography. For junior Dainelys Ledesma, her pastime takes the form of ornate beads and colorful string that eventually transform into bracelets and necklaces. Behind each one of Ledesma’s creations is an inventive vision she brings to life, through the art of jewelry making. 

Ledesma’s journey to jewelry making began two years ago when the world shut down, due to the pandemic back in 2020. While carefully managing her responsibilities with her academics during her eighth-grade year, she decided to take on a hobby to help make time pass by.

Watching several videos online, she found inspiration from people who had lost their jobs during the pandemic’s shutdown and decided to take matters into their own hands by opening small businesses from home. There, she saw entrepreneurs create bracelets and necklaces from merely beads and threads. She then began perfecting the art of jewelry crafting by creating unique pieces to brighten people’s days. What initially began as a hobby quickly turned into a business venture for Ledesma, as she established DD’s Jewelry.  

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Dainelys ? (@dds_jewelry_) • Instagram photos and videos

“I saw a lot of people starting small businesses at home and I saw it as an opportunity to be a little more independent. I started around august 2020, I love making jewelry. I like being able to turn an idea into something physical, it’s therapeutic for me,” junior Dainelys Ledesma said. 

While Ledesma often sells her handmade jewelry on social media such as Instagram, her business mainly thrives in her mother’s nail salon. There, she puts her bracelets and necklaces on display to catch the attention of customers. In addition to her ready-made bracelets, Ledesma routinely makes made-to-order bracelets for her clients who request specific color combinations or gems. To accommodate the various requests from her customers, Ledesma sources her materials primarily from Amazon to ensure that she can complete her orders quickly and efficiently. 

“I like to think of it as a hobby that I enjoy doing so I don’t take the fun out of it. I just want it to make people smile even if it’s by making something simple that looks cute,” junior Dainelys Ledesma said. 

Although DD’s Jewelry has given Ledesma financial independence alongside a creative outlet, balancing her business and her academic career can prove to have its difficult moments. As a result of many of her clients often ordering several bracelets at a time, becoming overwhelmed with orders is not an infrequent occurrence for Ledesma. Fortunately, she navigates this by managing her time diligently, making sure to reserve jewelry crafting for the weekends. 

“Dainelys is the type of student that will go far beyond. She is always willing to help her peers in class and she uses her talent of creating jewelry to teach others how to create bracelets and necklaces. Hopefully as the school year goes on, she will be able to create a lesson plan since she is in my Teaching Academy class, for students to learn how to make the pieces and ultimately inspire others to use their hobbies for something more,” Ms. Passwaters said.  

Ledesma strives to continue viewing the hobby as a method of destressing rather than as a chore or stressor. With this no-pressure mentality, Ledesma hopes to expand DD’s Jewelry and utilize this talent of hers to help those who are interested in learning how to make jewelry while striving for success in her academics, extracurriculars and personal life.