Following the reopening of theaters after the COVID-19 hiatus, a resurgence of older movies have woven their way back onto the big screens. Mainly tied to anniversaries or monumental events, those with a love for classics have the chance to reminisce their favorites on leather seats with popcorn in hand. However, as these films find themselves back in box offices, a lingering debate sparks up among viewers: are they an economic setback or a new branch of movie business? As of now, enthusiasts have their eyes on the trend and the pockets of the marketers are being filled. If both ends of the bargain are satisfied with the results of re-screening, it should be considered a successful new addition to the film industry.
The movie theater has been a consistent staple of American culture since its debut in 1896, with over five major chains scattered throughout Miami. When the global shutdown in response to COVID took place in March 2020, all pending productions halted. As the pandemic subsided, the public was craving the theater, but the majority of movies were delayed for the safety of staff during quarantine. A lack of cinema lost the interest of paying customers, who now only ventured to the cinema for big names or blockbuster hits.
“The movie theater has always been a prime hangout spot for my friends and I, especially since the end of COVID. No catalog of movies would definitely be the loss of our favorite [hangout location] and would most likely affect many other teenagers looking for a fun time together,” freshman Eli Levin said.
In an era of such vulnerability amongst the population, a sense of nostalgia and connection with pre-COVID life was desired from cinema, making the resurgence of movies a successful addition. It appealed to people’s bias and helped relieve the emotional impacts of the pandemic, making it a wise marketing approach.
“When movies are released, I am always willing to watch them again, especially if it’s a rom-com. I recently went to see Pride and Prejudice at the rooftop theater in Miami Beach and it was a 10 out of 10…,” Ms. Vanessa Vazquez said.
Since the post-pandemic comeback older films introduced, they have successfully seized the theater on anniversaries and special events. With the collaboration of modernized interactives like 4dx and 3d, what was once a way to ease back into business has now become a full-time movie special.
Movie theaters have traditionally been built upon the holistic experience they provide, rather than just the movies they show, especially since streaming services have dominated the viewing space since COVID. The darkened rooms, scattered speakers and immense projectors seek to engage the viewer’s five senses, something a household TV cannot completely provide.
Vintage movies were made for the big screen and modern-day re-screening allows audiences of younger generations and old ones alike to experience them in their full glory. The effect of the film is especially impactful when the showing surrounds a popular classic, which is often the focus of movie resurgences. Mature generations get to relive the same anticipation they had throughout the first premiere, while the youth have the opportunity to see classic in their intended format. Aside from being a prominent money-maker for theaters across the United States, families can walk out of the auditorium with a positive, unique outlook on their longtime favorites.
“I recently watched Twilight when it came back to theaters with my family and it was a 10 out of 10 experience to see one of my favorite franchises being shown [in movie theaters] again,” freshman Catherine Delcastillo said.
Those opposed to placing films back in theaters express concern for the new releases as nostalgia replaces innovative ideas. However, the re-screening of movies aims to honor past cinematography and maintain its timeless effect. As the showing-dates for classics begin, they do not limit availability or draw attention away from the other films premiering. They serve as an addition to the already set catalog of a theater and those who want to celebrate its impact can choose to see this perspective of it.
On a similar note, the option to show classics is typically reserved for monumental hits, which are very few, so this only affects the showtime schedule for very few days of the year. Critics and audiences are still very familiar with the purpose of movie theaters and newer selections will always be prioritized.
“I think its great and exciting that I can share movies from when I was younger and relive them with my children,” Ms. Vazquezbello said.
The most special part of cinematography is its ability to encapsulate a story into a piece of media that cannot be erased. When the novelty of classics wears away to make way for the next trendsetters, they become the inspirations that pave future productions. These films were created with the purpose of being shown on the big screen and the best way to celebrate their previous successes is to showcase them as they were primarily meant to be. This branch of the film industry pleases viewers, benefits the producers and remains selective enough to not outshine today’s new era of movies.
